Training background

Master the product competitiveness analysis, accurately

position the market, formulate clear product strategies and standardize and adjust the project management process to ensure effective implementation, how to improve skills in work through self-learning; How to effectively manage time, reasonably arrange daily work, and maximize personal efficiency.

Training object

Marketing department, product planning department, product R & D department, market research department, etc; R & D General Manager / deputy general manager, company chief engineer / technical director, R & D Project Manager / product manager, R & D backbone, market technology manager, etc.

Training income

On the basis of introducing the concepts of product management and related skills, the course trains the trainees to be good product managers by combining various case exercises and discussion and analysis. The whole course takes the process of product management as the axis. First, market analysis such as demand extraction, product positioning, planning, etc. will be introduced, followed by product R & D management, production management and product listing. On this axis, relevant skills will be explained.

Training outline

1. Basic concept and framework of product management

2. Market management and product planning

Main problems in market management of Companies in the industry

Relationship between market management process and product development process

Several stages of the market management process

Method of market segmentation

Drill: Market Segmentation

Case: product positioning and definition method

Case: product planning practice of a company

3. Product demand management

Common problems in demand management of industry companies

Different concepts and meanings of requirements

Allocation and verification of requirements

Relationship between market demand and product demand

Demand management process

Example explanation: supporting platform of demand management

4. Product development management

Basic idea of integrated product development system

Introduction to structured process of product development

Decision review mechanism of product development

Case: product decision review

5. Product launch management and life cycle management

Main process of new product launch

Example explanation: what needs to be included in the product launch plan

Supporting process for new product launch

6. Product team management

Composition of product development team

Composition of product development team throughout the whole process

Role composition and corresponding responsibilities of members of product development team

How to ensure the efficient operation of the product development team

How does the product manager motivate the whole team

How to evaluate the product team

Reporting mode and assessment mechanism of cross departmental product development team

Assessment of product manager

Common KPI indicators of product team

Assessment of team members

7. Training of product managers

Positioning and responsibilities of product manager

The operation of product manager in the company's organizational system

What a successful product manager should have

Quality model of product manager

Knowledge and skills required

Qualification standards

Qualification of product manager

Training channels and career promotion channels for product managers

  NOA|挪亚2022年课程计划.pdf