The demand for accommodation services in China is increasing with the development of tourism, but the general feeling of the industry and the society for accommodation services is still that the overall service level is not high. In order to promote the sustainable, healthy and rapid development of urban accommodation services, it is urgent to improve the service quality and standardization level by means of service certification and standardize the healthy and orderly development of the industry.
In order to meet the needs of consumers for the service industry under the new situation, comprehensively improve the service quality of the accommodation industry and improve the consumer experience of customers, enterprises can improve the service quality and service level of enterprises through the accommodation service certification, so that enterprises can continue to benefit from service management. The accommodation industry is not only closely related to the life of residents, but also an important window of opening to the outside world. It is labor-intensive and plays an obvious role in promoting employment. Service certification has played a good role in promoting the high-quality development of the service industry. Accommodation service certification is a relevant certification for the accommodation service industry. Enterprises providing accommodation services can improve their service standards and standardize their daily service behavior through this certification. At the same time, enterprises can also identify various risks in the service process through certification, and establish risk control measures and emergency measures in advance to deal with emergencies in the service implementation process. The implementation of accommodation service certification is also conducive to optimizing the service process, reducing costs, constantly improving the service quality of the enterprise and the modern service awareness of employees, increasing the popularity and credibility of the enterprise itself, and establishing the enterprise's own brand, so as to better drive the high-speed development of the enterprise.
Accommodation service certification is based on customer perception. A new certification system that focuses on organizational quality management and service characteristics satisfaction, evaluates the accommodation service environment, service facilities, service contact process and other aspects, and expresses the results of accommodation service quality evaluation to service purchasers by means of certification, which is more conducive to the branding development of accommodation service enterprises. It will play a positive role in increasing the proportion of quality service supply and enhancing the international competitiveness of China's services.
○ CTS/NOA/SC04-001:2015 Standards for Health Certification and Evaluation of Accommodation
○ DB11/T 357-2006 Standard and Eval uati on for Servi ce Qual i ty of Accommodation
○ Establish service management standards, improve the service quality system, optimize resource allocation, establish risk control plans, and improve the quality and level of service management;
○ Through the service certification to help enterprises refine their own service characteristics, promote enterprises to innovate service mode, create high-end service brand;
○ Passing the certification of a sate-authorized third-party certification body means that the service ability and service level of the enterprise are in the leading position in the industry, which is conducive to improving the company's popularity and credibility, gaining recognition from consumers and the public, and enhancing market competition ability;
○ For enterprises to participate in project bidding, government procurement, government administrative supervision, rating and other aspects to provide the national recognition of qualifications.
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