○ Promote high-quality development and improve enterprise efficiency;

○ Help enterprises to transform, innovate and develop, and enhance the core competitiveness of brands;

○ Promote consumer recognition and expand market share;

○ Improve the corporate image, and highlight the domestic leading and international advanced positioning of the enterprise;

○ Conducive to international economic cooperation and technical exchanges.

01 Submit application

Organizations that meet the application conditions can voluntarily apply for the "Shanghai brand" certification to the members of the alliance and provide relevant materials.

02 Preliminary evaluation of certification

The alliance member agencies commissioned the alliance to set up an expert group to apply for the application for the application for the application for review.

03 Benchmark organizational evaluation

The Alliance member agency commissioned the alliance to set up an expert group for the "Shanghai Brand" certification benchmark self -assessment report "submitted by the enterprise in accordance with the" Shanghai Brand "Certification Benchial Organization Evaluation Implementation Rules.

04 Product/Service Certification

Alliance member agencies carry out certification of products and services organized by the application organization according to the corresponding implementation rules. The product certification process generally includes product type tests, first factory inspection, and post -certification supervision. The service certification process generally includes service characteristics evaluation and management requirements for review review And supervision after obtaining a certificate.

05 Issue the licence

After the alliance member agencies make a certification decision, the Alliance will produce the "Shanghai Brand" certification certificate.