Training background

Efficient communication can enable salespeople to establish a closer relationship with customers. Efficient communication can enable salespeople to understand customers' needs more deeply. Through a large number of case studies and sales tools, communication skills are integrated into the sales process and negotiation process to effectively improve the sales success rate.

Training object

Sales representative, sales supervisor, sales manager, etc

Training income

At the end of this course, you will understand:

In terms of cognition, it is clear that communication plays a vital role in the sales process; Recognize the improvement point of your own communication ability. In terms of behavior, change the habits of speaking more and listening less in the past communication; Be able to identify the communication style of customers according to their external behavior

Training outline

Part one: sales is communication

Learning purpose

Recognize the importance of communication in sales

Analyze the improvement points of self communication

primary coverage

The significance of communication in sales

Self evaluation of communication ability

Communication content in sales

Common obstacles and misunderstandings of communication in sales

learning style

Self evaluation

panel discussion

Part II: getting to know customers

Learning purpose

Understand disc and identify customers through external behaviors

Adjust your communication methods and communicate in a way acceptable to customers

primary coverage

Disc background

Disc self test

Analysis of four disc styles

Disc communication style adaptation

learning style

Self assessment

panel discussion

Group activities

Part III: improvement of customer communication ability

Learning purpose

Master the skills of listening, asking and speaking in communication to improve communication skills

primary coverage

Listening skills

The importance of listening in communication

Five levels of listening

3F listening

Skills of asking

The role of questioning

Types of questions

2w2h demand clarification skills

Spin deep questioning Technology

Speaking skills

Content

Way of saying

Communication process

learning style

Case study

Video learning

Part IV: improvement of negotiation ability

Learning purpose

Understand the negotiation and be able to fully prepare for the negotiation

Master negotiation skills and apply them to sales practice

primary coverage

Misunderstanding of negotiation

Principles of negotiation

Negotiation process

Prepare for negotiation

Exchange information

for a supply of sth.

Conclusion of negotiations

learning style

Case study

panel discussion

  NOA|挪亚2022年课程计划.pdf